InMail messages can be a useful tool for connecting with prospects. This article will teach you when/how to use InMail and best practices to follow to increase your open/reply rate.
InMail messages are a tool we have access to via LinkedIn Sales Navigator. They provide a more professional way to reach out to prospects, and prospects often feel more comfortable responding to InMails (vs. an email).
Best Practices for InMail Messages:
- Start off with a captivating subject line
- Include a personal greeting
- Keep any paragraphs short and on-point
- Personalize each message with relevant stories and attention-grabbing details
- Send your InMail messages on weekdays early in the morning to have the best chance for a high open rate
InMail Message Examples (good and bad):
What this example did right:
What this example got wrong:
- Timing/cadence of messages
The example InMail message provided above has a captivating subject line, but fails by saying 'too much, too fast', and not sparking