---
title: Sending InMail Messages
description: InMail messages can be a useful tool for connecting with prospects. This article will teach you when/how to use InMail and best practices to follow to increase your open/reply rate.
---

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# Sending InMail Messages

## InMail messages can be a useful tool for connecting with prospects. This article will teach you when/how to use InMail and best practices to follow to increase your open/reply rate.

InMail messages are a tool we have access to via LinkedIn Sales Navigator. They provide a more professional way to reach out to prospects, and prospects often feel more comfortable responding to InMails (vs. an email). 

### Best Practices for InMail Messages:

- Start off with a captivating subject line
- Include a personal greeting
- Keep any paragraphs short and on-point
- Personalize each message with relevant stories and attention-grabbing details 
- Send your InMail messages on weekdays early in the morning to have the best chance for a high open rate

#### InMail Message Examples (good and bad):

![LISN 1](https://info.claim-doc.com/hs-fs/hubfs/Knowledge%20Base/LISN%201.png?width=571&height=571&name=LISN%201.png)

 

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