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Newsfeed/Email Alerts: What are they, why are they important, & using your alerts to take action

Learn the what, why, & how of Newsfeed/Email alerts, and best practices for taking action once you've received an alert.

With Sales Navigator alerts, you're always in the know on changing roles, leadership hires, and company announcements. 

The best place to track alerts is the Sales Navigator homepage. Within the 'All alerts' section, you’ll see when leads and accounts are researching your company, experiencing hiring trends (increased, decreased, layoffs), or notable job changes (new leadership, lead changed roles).

When you do see an alert that’s relevant, take action.

  • If a company raised funding—reach out to celebrate,
  • If they were in the news—find out if your partners were involved,
  • If they’ve been researching your company—follow up.

Turning on alerts 

Once in Sales Navigator, click your profile picture on the top right and go to Settings. Once in Settings, you'll see 'Email preferences' and 'Alert preferences'. While you don't need to turn on every alert, understand that missing out on an account's "big news" might mean you could miss out on big business. Given that, here are the alerts we recommend you turn on: 

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To receive the most out of these alerts, make sure you have the Sales Navigator mobile app downloaded on your mobile device. This will allow you to receive real-time updates and keep up with sales on the go. 

Using your alerts to take action

If you turned on alerts correctly, your Sales Navigator homepage should look like the below. 

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